When we were very young, we learned an idea of the word mine. Different things that were given to us, in our mind, became part of us. So when things were taking away from us, we did not cry because those things were so important to us. We cried because those things became a part of us and we defined them in our mind as part of who we were. So we cried because part of our self was being taken away.
We are so quick to define words in our mind. We are so quick to take a word and create a deep meaning about that word. When someone calls us a something like “lazy”, it is very easy to take that word and somehow mesh it into a meaning of our self. The more we dwell on that word, the deeper the meaning becomes for us. We are so quick to define people with words. We do not realize what affect we can have. Some of us have a greater ability or curse to take that word and design the meaning especially for us. Then there are others that can see the word for what it is, just a word.
Marketers know very well that people react to words in such a way. They can easily manipulate words to enhance the meaning. Things like designer jeans. They create an aura about a material, slap the name on it, and begin to build an idea around it. People then want to become that idea which the marketers now have created. For some, it truly has become a material world. Marketers create a combination of words that can become who we are. For example, American Express says, “Membership has its privileges” so if you have American Express your truly are a privileged human being. BMW says, “The ultimate driving machine”. Driving anything less would mean you’re less of a person. Maybelline’s says, “Maybe she’s born with it, maybe it’s Maybelline”. So if you’re not born perfect, Maybelline will make you perfect.
Can you now see how words can so easily take create a meaning in your mind. Once again, I can blame this phenomenon on the lack of thinking. We do not take the time in a seamless chaotic world, to just think about what a word can mean to us. If we are able to see that word as just a word and separate the so called meaning it has, we could start to understand who we truly are. We will start to understand that material things do not make up a sense of understanding of who we are. Soon, we will stop the the extreme feeling for wants and needs. We will then fall into an appreciation and love for whom and what we are.
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